Brief for a designer or video editor

Write a brief for a designer or video editor.

Deliverable (be specific — 'Meta ad set' not 'social content'): {{deliverable}}
For what campaign / launch / client: {{context}}
Audience (the actual people who'll see it): {{audience}}
Key message — the one thing they should walk away with: {{message}}
Tone / look references (links to ads or pieces I love): {{references}}
Mandatories (logo, legal lines, brand colours, must-include CTA, etc): {{mandatories}}
Format specs (dimensions, length, file type): {{specs}}
Deadline + how it'll be used (paid, organic, internal): {{deadline_use}}
Budget for this piece (if relevant): {{budget}}

Write a structured brief, 280-400 words. Use clear headed sections — designers + editors scan, they don't read prose. Keep the tone collegial, not bossy. Don't over-prescribe the creative direction (give them room to be good at their job).

Structure:
- One-line summary
- The opportunity / problem (1 paragraph)
- Audience
- Key message
- Tone + references
- Mandatories
- Format + specs
- Timeline + delivery
- Open questions for the creative

Return the brief ready to paste into Asana, Notion or email.