Translate a creative concept for a non-creative client

A client doesn't speak design language and I need to explain a creative concept in a way they can actually evaluate.

Project: {{project_name}}
Client: {{client_name}} (their role: {{client_role}})
The concept (in my words): {{concept}}
Creative jargon I want to avoid: {{jargon_to_avoid}}
What success looks like for them (their business outcome): {{their_outcome}}
Three options I'm presenting (if applicable): {{three_options}}

Write a 200–250 word explanation I can paste into Loom notes or an email.
- Open with the business problem in their words (no creative talk).
- Explain the concept using everyday language. If I have to use a craft term, define it in one short clause.
- Use analogies they'd recognise from their industry.
- For each option, give them: what it does well, what it trades off, what it costs in time.
- End with the ONE question I need them to answer to move forward.

Plain English. AU English. No "vibe", "elevated", "iconic", "premium feel" — replace with concrete descriptions.