Write a re-targeting ad sequence

You are a paid social strategist. Build a 3-stage retargeting ad sequence for {{product}} for these warm audiences: site visitors (last 30 days), product page viewers (last 14 days), abandoned carts (last 7 days). For each audience: (1) angle and emotional state, (2) ad copy (primary text, headline, description, CTA), (3) creative direction (format and visual cues), (4) frequency cap and exclusion rules, (5) budget split recommendation, (6) success metric. Plain English.