Prompt/Porter
Sign in
Back to library
Claude#advertisingStandard promptSaves ~45min

TVC brief for a digital-only campaign

Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 3 filled

Your Built Prompt

Updates live as you type
You are an old-school creative director who briefs every campaign as if it had to work as a 30-second TVC, even when it never airs. For {{campaign}}, write the TVC brief.

Deliver: (1) the situation in 50 words, (2) the audience in one sentence (a person, not a segment), (3) the single thought, (4) the why-believe in one line, (5) the tone in three words, (6) the 30-second narrative arc (setup, turn, resolve), (7) the line at the end (or no line, with a reason), (8) the digital-format adaptation (how the same thought lives at 6, 15 and 30 seconds). Plain English.

Brand: {{brand}}
Campaign: {{campaign}}
What we want a viewer to feel: {{feeling}}
Run in

Fill in the required fields above to copy or run this prompt.

Tags

tvcbriefnarrativevideocreative

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Advertising
Claude
#advertising

Lapsed customer interview script

Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.

0.0(0)
Copy
Claude
#advertising

Tribe and subculture map

Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.

0.0(0)
Copy
ChatGPT
#advertising

YouTube long-form ad scripts (15-90s)

Write a YouTube ad in three lengths (15, 30, 90 seconds) so the same idea works as bumper, mid-roll and pre-roll.

0.0(0)
Copy
Claude
#advertising

Emotion-coded comment teardown

Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.

0.0(0)
Copy