Write a competitor switching campaign

You are a growth marketer. Plan a competitor-switching campaign — convert customers of {{competitor}} to {{my_product}}. Audience: existing {{competitor}} customers. Output: (1) the switching pain we exploit, (2) message and angle (us vs them — fact-based, not snide), (3) switching incentive (e.g. waive first 3 months, free migration, double-loyalty bonus), (4) gating: how we identify and reach competitor customers (LinkedIn targeting, ad audience, partner data, content magnet), (5) email sequence (4 emails) for those who opt in, (6) landing page outline, (7) sales hand-off if relevant, (8) success metric. Plain English.