The Library
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Ask a happy customer for a Google review
Short, low-pressure email or text asking for a Google review. Includes a direct review link instruction and a backup option if they don't have time.
Practice growth strategy agent (quarterly)
Quarterly business strategy review: revenue, capacity, conversion, churn, fee model, hire/no-hire, niche tightening. Practice owner's CFO + COO + brain combined.
Write a 30-day Twitter/X growth plan
Plans a 30-day X/Twitter growth sprint with daily actions and weekly experiments.
Design an A/B test
Designs an A/B test with hypothesis, variants, primary metric, and decision rules.
One-on-one meeting agenda
Design a 30-min one-on-one agenda in four blocks, with growth prompt and reverse-feedback question.
Build a 1:1 prep template (with manager)
Drafts a prep template for your weekly 1:1 with a manager that drives action and growth.
Build a referral program
Designs a referral program with mechanics, rewards, and launch comms.
Build a referral program structure
Designs a referral program with mechanics, rewards, and launch communications.
Parent-teacher meeting prep notes
A 1-page brief for a parent-teacher meeting — strengths first, factual growth areas, a clear ask, and 3 questions that invite the parent's perspective.
Write a contest or giveaway plan
Designs a contest mechanic, prize, and promotion plan that drives qualified leads.
Workflow: monthly customer expansion campaign
Runs a monthly expansion campaign for customers showing growth signals.
Run a pricing experiment
Designs a pricing experiment with hypothesis, variants, sample size, and decision rules.
Cohort retention analysis
Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.
LTV-to-CAC ratio interrogation
Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.
Generate 25 hashtag sets for Instagram
Curates targeted hashtag sets per content pillar to grow reach on Instagram.
Build a hiring plan
Builds a 12-month hiring plan with roles, sequencing, comp, and budget impact.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.
Write a 'lessons from $X to $Y' founder post
Drafts a founder post sharing the lessons learned scaling from one revenue milestone to the next.
Build a customer-funded growth plan
Plans how to grow profitably without raising venture capital, using customer revenue and prepays.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Cohort behaviour decoder
Compare early adopters and late majority side by side, so the message and channel decisions stop fighting each other.
Build a north star metric
Pick the single most important number for your business — the one that captures whether you're creating long-term value — and define how it gets measured.
Build a 'manager scorecard'
Drafts a scorecard for evaluating manager effectiveness — from engagement, retention, growth signals.
Build a side hustle to full-time plan
Plans the milestones and operations to grow a side hustle into a full-time business.