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LTV-to-CAC ratio interrogation

Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.

rach_maeve29 April 2026
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You are a startup CFO who has watched 'LTV:CAC = 3' become a religion. For {{brand}}, interrogate the LTV:CAC number.

Deliver: (1) the LTV definition currently in use (and the assumptions it hides), (2) the CAC definition currently in use (and the costs it ignores), (3) the channel-level LTV:CAC vs the blended (because blending hides the channel that's losing money), (4) the cohort-level LTV:CAC vs the average (because retention drift kills the model), (5) the payback period number to look at next to LTV:CAC (because a 3:1 ratio with a 24-month payback is not the same as 3:1 with 4 months), (6) the ratio threshold per channel that triggers a budget shift, (7) the audit recommendation - what to fix in the model before next quarter. Plain English.

Brand: {{brand}}
LTV:CAC inputs: {{inputs}}
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