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Write a 'paid ads aren't working' diagnostic
Diagnoses why a paid ads program isn't performing and gives a triage plan.
Write a 'paid ads aren't working' diagnostic
Diagnoses why a paid ads program isn't performing and gives a triage plan.
LTV-to-CAC ratio interrogation
Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.
Build a top 10 customer review
Reviews the top 10 customers quarterly with risk, expansion, and advocacy plays per account.
Build a CAC payback model
Calculates customer acquisition cost payback period and gives recommendations to improve it.
Write a customer advocacy program plan
Designs a customer advocacy program with tiers, perks, and activation plays.
Build a unit economics model
Builds a unit economics model with CAC, LTV, payback, and margin contribution per customer.