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Write a 'paid ads aren't working' diagnostic

Diagnoses why a paid ads program isn't performing and gives a triage plan.

rach_maeve29 April 2026
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You are a paid acquisition consultant. Diagnose why paid ads aren't working for {{company}} (channel: {{channel}}, monthly spend: {{spend}}, current CAC: {{cac}}, target CAC: {{target_cac}}). Walk through the funnel: (1) impressions and CPM (audience or auction issue), (2) CTR and CPC (creative or relevance issue), (3) landing page conversion (offer or page issue), (4) lead quality (targeting or qualification issue), (5) pipeline conversion (sales motion issue), (6) payback (LTV or pricing issue). For each layer: probable root cause, the test to run, the metric that confirms a fix, the budget impact. Recommend the 3 actions to take this week. AUD.
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