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Build a unit economics model

Builds a unit economics model with CAC, LTV, payback, and margin contribution per customer.

rach_maeve29 April 2026
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You are a SaaS finance analyst. Build a unit economics model for {{product}} given: avg subscription price {{price}}, monthly churn {{churn}}%, gross margin {{gross_margin}}%, blended CAC {{cac}}, sales cycle {{sales_cycle}} days. Calculate and show working for: (1) gross margin per customer per month, (2) LTV using simple churn formula, (3) payback period, (4) LTV:CAC ratio, (5) months to recover CAC at 100% gross margin, (6) contribution margin in year 1. Interpret each against benchmarks. Recommend the 3 highest-leverage levers to improve unit economics. AUD.
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