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Build a referral program

Designs a referral program with mechanics, rewards, and launch comms.

rach_maeve29 April 2026
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You are a growth strategist. Design a referral program for {{brand}} selling {{product}} at {{price}}. Output: (1) program mechanics (single-sided / double-sided), (2) reward structure for advocate and friend (test 3 levels), (3) eligibility rules and edge cases, (4) tech (Rewardful, ReferralCandy, custom), (5) launch comms — email to existing customers, post-purchase upsell, social caption, in-app modal, (6) success metrics (k-factor, redemption rate, payback), (7) anti-fraud rules. Plain English. AUD.
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