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Cohort retention analysis

Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.

rach_maeve29 April 2026
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You are a growth analyst who knows CAC means nothing without retention. For {{brand}}, build a cohort retention analysis plan.

Deliver: (1) the cohort definition (by acquisition month, channel, campaign, offer), (2) the retention curve shape per cohort (with the smoothing logic), (3) the cohort that's punching above its weight (small but sticky), (4) the cohort that's punching below (loud at acquisition, gone in 30 days), (5) the channel that's been over-credited because attribution didn't see the churn, (6) the channel that's been under-credited because the customers retain quietly, (7) the reallocation move based on cohort retention (specific dollars, not directional). Plain English.

Brand: {{brand}}
Cohort data: {{data}}
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