The Library
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FunctionAll functions
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Customer research interview agent
Builds the interview script, runs the playback analysis from your notes, and pulls out the messaging gold.
Build a research transcription + analysis workflow
Sets up a workflow for transcribing + analysing research interview recordings.
Identify themes in qualitative data
Conducts thematic analysis on qualitative data and outputs themes with supporting quotes.
Reddit thread strategic analysis
Mine a niche Reddit thread for the strategic insights, opposing camps, and language gold lurking under the noise.
Intent-vs-action gap analysis
Find the gap between what your audience says they want and what their behaviour says they actually do.
Competitive narrative analysis
Decode the strategic story each competitor is telling, so you can see whose narrative is doing the heavy lifting.
Run an employee engagement survey
Designs an employee engagement survey with the right questions and analysis approach.
Run a moat analysis
Identifies the durable competitive advantages a business is building or could build.
Run a survival analysis
Plans a survival analysis for time-to-event data like churn or upgrade time.
Run causal inference (diff-in-diff)
Plans a difference-in-differences analysis to test the causal effect of an intervention.
Run a Porter's Five Forces analysis
Maps competitive forces for a market entry or category expansion decision.
Workflow: SEO audit + content gap analysis
Audits a site's SEO + identifies content gaps to fill in the next quarter.
Workflow: monthly NPS run
Runs a monthly NPS survey + segmented analysis + action loop.
Workflow: monthly engagement survey + analysis
Runs the monthly internal engagement pulse + identifies what to act on.
Workflow: Stripe revenue analysis pipeline
Pulls Stripe data and analyses revenue patterns, churn, and customer cohort behaviour.
Cohort retention analysis
Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.
Build a survey analysis report
Drafts a survey analysis report covering methodology, findings, and recommendations.
Run funnel analysis
Designs a funnel analysis with stages, drop-off identification, and recommendations.
Build a 'support ticket research' analysis
Mines a support ticket corpus for product + content insights.
Build a 'sales call recording analysis'
Analyses a corpus of sales call recordings to surface buyer signals + objection patterns.
Build a 'cost to serve' analysis
Calculates true cost-to-serve per customer segment to inform pricing and prioritisation.
Run engagement analysis
Plans an engagement analysis to understand depth + frequency of product use.
Competitor sponsorship analysis
Decode the strategy behind a competitor's sponsorships and partnerships, so you can pick a smarter target.
Build a 'review mining' analysis
Mines public app + product reviews to extract insights for product + competitive use.
Indirect competitor and next-best-alternative analysis
Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.
Run a win/loss analysis
Runs a structured win/loss analysis on a batch of deals to extract patterns.
Run a make-vs-buy analysis
Helps decide whether to build internally, buy from a vendor, or use an open-source tool.
Run cohort analysis
Designs a cohort analysis with segmentation and visualisation choices.
Write a content gap analysis
Compares your content footprint to a competitor and surfaces gaps to fill.
Build a churn forensics report
Diagnoses churn root causes with cohort, segment, and reason analysis.
Build a profitability analysis by product
Calculates profitability by product line and recommends which to push, hold, or kill.
Run a budget vs actuals review
Conducts a structured budget vs actuals review with variance analysis and root causes.
Outcome measure analysis agent
Quarterly review: takes your full caseload's outcome scores, identifies what's working, what's not, where you're an outlier (pos or neg) vs published benchmarks.
Run a price sensitivity study (Van Westendorp)
Designs a Van Westendorp price sensitivity meter study with the 4 questions and analysis.
Run a SWOT analysis
Produces a sharp SWOT analysis with prioritised actions per quadrant.
Run sentiment analysis on customer feedback
Codes customer feedback for sentiment with positive, negative, and mixed signal classification.
Run conjoint analysis
Designs a conjoint analysis study to measure feature trade-offs.
Build a 'session replay analysis'
Analyses session replays to surface UX issues users won't report.
Build a competitive intelligence brief
Drafts a competitive intelligence brief on a single competitor with structured analysis.
Run cluster analysis
Plans a cluster analysis to find natural groupings in customer data.
Run regression analysis
Plans a regression analysis to test the relationship between variables.
Build a contribution margin analysis
Calculates contribution margin per product or customer segment to inform pricing and mix.
Build an EDA (exploratory data analysis) plan
Plans an exploratory data analysis on a new dataset before forming hypotheses.
Build a customer concentration risk analysis
Analyses customer concentration risk and recommends mitigation actions.