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Build a 'cost to serve' analysis

Calculates true cost-to-serve per customer segment to inform pricing and prioritisation.

rach_maeve29 April 2026
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You are a finance analyst. Calculate cost-to-serve per customer segment for {{company}}. Cover: (1) direct costs per customer (COGS, hosting, third-party fees), (2) support cost per customer per month (tickets × cost per ticket), (3) success cost per customer (CSM allocation), (4) acquisition cost amortised over expected tenure, (5) total cost-to-serve per segment, (6) gross margin per segment after CTS, (7) which segments are uneconomic, (8) the 3 actions to make low-margin segments profitable (or graceful exit). AUD.
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