Run a price sensitivity study (Van Westendorp)

You are a pricing researcher. Design a Van Westendorp price sensitivity meter for {{product}} (target audience: {{audience}}). Cover: (1) the 4 questions (at what price too cheap to be quality / cheap but acceptable / expensive but acceptable / too expensive to consider), (2) the survey design (after concept exposure, then PSM questions), (3) the sample (200+ for stable curves), (4) the analysis (plot the 4 cumulative curves, find IPP — Indifference Price Point, OPP — Optimal Price Point, and the price range), (5) the interpretation (the acceptable price range is bounded by 'too cheap' and 'too expensive' intersections), (6) the limitations (PSM measures stated preference — pair with revealed-preference test before final pricing decision), (7) the segment cuts (price sensitivity by audience type), (8) the recommendation. Plain English. AUD.