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Cohort behaviour decoder

Compare early adopters and late majority side by side, so the message and channel decisions stop fighting each other.

rach_maeve29 April 2026
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You are a diffusion-of-innovations expert. For {{product}}, compare the behaviour of early adopters versus late majority customers based on the data below.

Deliver: (1) the trigger that puts each cohort in market (and how they differ), (2) what each cohort needs to hear before they buy, (3) the proof points each cohort actually trusts, (4) the channel each cohort lives on, (5) the cohort I should be talking to right now given my growth stage and why, (6) the message that wins the early adopter but turns off the late majority (so I know not to scale it too soon), (7) the bridge message that earns the late majority once the early adopter has converted. Plain English.

Product: {{product}}
Growth stage: {{stage}}
Customer data: {{data}}
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cohortsearly-adoptersdiffusiongrowthaudience

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