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Workflow: weekly competitor monitoring
Monitors competitors weekly + flags moves worth responding to.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Analyse a competitor's marketing
Performs a structured competitor marketing teardown across positioning, content, and channels.
Build a competitor battlecard
Builds a one-page competitor battlecard for sales reps to use live in calls.
Build a competitor teardown
Conducts a structured teardown of a single competitor across product, GTM, and financials.
Define differentiation against category and direct competitors
Two layers of difference - against the category at large and against the brands you compete with daily.
Competitor partnership deconstruction
Reverse-engineer the strategic logic of a competitor's biggest partnership, and find the partner they wish they'd locked up.
Indirect competitor and next-best-alternative analysis
Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.
Competitor advertising teardown for white-space
Paste your top competitors' last 5 ads. Identify the angles they own, the angles they're avoiding, and the white-space you can claim.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Competitor SEO content gap finder
Identify the search topics competitors rank for that you don't, ranked by how convertible the traffic is.
Competitor sponsorship analysis
Decode the strategy behind a competitor's sponsorships and partnerships, so you can pick a smarter target.
Competitor team and talent watch
Track who a competitor is hiring and losing, so you can read their strategy from the org chart.
Competitor customer poaching map
Find where unhappy customers of your competitors vent, then build a switching message that meets them there.