Prompt/Porter
Sign in
Back to library
Claude#marketingStandard promptSaves ~15min

Write a brand differentiation matrix

Builds a 2x2 differentiation matrix that visually shows where the brand sits vs competitors.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 3 filled

Your Built Prompt

Updates live as you type
You are a positioning consultant. Build a 2x2 differentiation matrix for {{brand_name}} vs {{competitors}}. Choose 2 axes that genuinely matter to {{audience}} (not generic 'price vs quality'). For each axis, define both endpoints in plain language. Plot {{brand_name}} and 4 competitors on the matrix. Then write: (1) why these 2 axes matter, (2) where each brand sits and the evidence, (3) the empty quadrant we should claim, (4) the messaging that signals our quadrant in 1 sentence, (5) risks of this positioning. Plain English.
Run in

Fill in the required fields above to copy or run this prompt.

Tags

positioningmatrixcompetitivestrategy

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Marketing
ChatGPT
#marketing

Local marketing content month agent

Plans a month of social, email, and database content for one suburb you farm — plus the prompts I need to make each piece.

0.0(0)
Copy
Claude
#marketing

Write a podcast episode show notes

Drafts SEO-friendly podcast show notes with timestamps, links, and a summary.

0.0(0)
Copy
ChatGPT
#marketing

Monthly content calendar agent

Builds a full multi-channel content calendar for the month from your campaign goals, then drafts the first week ready to publish.

0.0(0)
Copy
Claude
#marketing

Customer reactivation agent

Pulls past customers who haven't been seen in 12+ months, segments them by job type, drafts personalised reactivation messages tailored to each segment.

0.0(0)
Copy