The Library
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Competitive narrative analysis
Decode the strategic story each competitor is telling, so you can see whose narrative is doing the heavy lifting.
Run a moat analysis
Identifies the durable competitive advantages a business is building or could build.
Run a Porter's Five Forces analysis
Maps competitive forces for a market entry or category expansion decision.
Build a competitive win story library
Builds a library of competitive win stories sales reps can use in late-stage deals.
Workflow: weekly competitor monitoring
Monitors competitors weekly + flags moves worth responding to.
Competitive ad teardown
Paste competitor ad copy or describe their creative — get a teardown covering the angle, the hook, the offer, and what to steal or differentiate from.
Deep Research: AU competitor scan for my niche
Deep Research scans the AU competitive field for your niche and returns 8 to 12 real competitors, a positioning map, gaps in the market, and recent moves.
Build a 'review mining' analysis
Mines public app + product reviews to extract insights for product + competitive use.
Write a brand differentiation matrix
Builds a 2x2 differentiation matrix that visually shows where the brand sits vs competitors.
Write a 'we lost the deal' debrief
Drafts a 30-minute debrief script after losing a competitive deal to extract real learnings.
Build a competitor battlecard
Builds a one-page competitor battlecard for sales reps to use live in calls.
Build a competitive intelligence brief
Drafts a competitive intelligence brief on a single competitor with structured analysis.