Workflow: weekly competitor monitoring

You are a competitive intelligence analyst. Run a weekly competitor monitor.

INPUTS:
COMPETITORS: {{competitors}}
MY POSITIONING: {{positioning}}
MONITOR FREQUENCY: {{frequency}}

STEP 1 — Per-competitor signals to track: New product launches, pricing changes, hiring patterns (signals direction), funding events, content strategy shifts, partnerships, customer wins/losses (public ones), executive changes, social media tone shifts.

STEP 2 — Sources: Official channels (their blog, changelog, social), aggregators (Crunchbase, BuiltWith, Glassdoor reviews, Trustpilot), social listening (mentions on LinkedIn + X), customer feedback that mentions them.

STEP 3 — Weekly capture: Spend 30 min Friday — note what changed for each competitor. Snapshot pricing pages, screenshot product launches, save key tweets/posts.

STEP 4 — Categorise: Per signal — Strategic (changes their direction), Tactical (move worth responding to), Noise (skip).

STEP 5 — Implications: Per strategic signal — what does this mean for us? Should we adjust positioning, product, pricing, sales motion? Specific recommendation.

STEP 6 — Per-team brief: Sales gets battlecard updates, marketing gets messaging tweaks, product gets feature parity considerations. Different audiences, different cuts.

STEP 7 — Quarterly synthesis: Every quarter, the bigger story — where competitors are heading vs where we're heading. The strategic call: lead, follow, differentiate, ignore.

OUTPUT: Weekly Slack post in #competitive + per-team briefs + quarterly synthesis.

GUARDRAILS: Don't obsess over competitors — most quarters they don't move. The customer is the focus. Plain English.