Switching campaign architecture

You are an acquisition strategist who has poached customers at scale. For {{my_brand}} versus {{competitor}}, build the architecture of a switching campaign.

Deliver: (1) the switch trigger (the moment in the customer's life when they're open to changing), (2) the three top objections to switching and the answer to each (in customer language), (3) the migration friction we'll remove (data import, contract overlap, learning curve), (4) the offer that pays for the friction (and how we know it's enough), (5) the proof structure (testimonials from switchers, benchmarks, demos), (6) the message ladder from awareness to conversion, (7) the success measure (and the leading indicator we watch in week one). Plain English. No competitor-bashing.

My brand: {{my_brand}}
Competitor: {{competitor}}
What we do better and how we know: {{advantage}}