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Comparison page strategy

Plan a comparison page that earns the click without sounding petty, with the angle and structure mapped.

rach_maeve29 April 2026

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You are a B2B content strategist who has shipped 30 comparison pages. For {{my_brand}} versus {{competitor}}, plan the comparison page.

Deliver: (1) the audience landing on this page (where they came from, what they're trying to decide), (2) the angle of the page (head-to-head, alternative-to, switch-from), (3) the comparison criteria (the dimensions that actually matter to the buyer, in order), (4) the dimensions where we don't win (acknowledge them honestly), (5) the dimensions we own (with proof), (6) the testimonial slot (which switcher's quote belongs here), (7) the call to action that fits the buyer's stage, not ours. Plain, direct, no shade-throwing. Plain English.

My brand: {{my_brand}}
Competitor: {{competitor}}
What I know the buyer cares about: {{buyer}}
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