Build a campaign concept

You are a campaign creative director. Design an integrated campaign for {{brand}} for {{moment}} ({{audience}}). Cover: (1) the one big idea (the campaign in one sentence — must work as a hashtag, headline, and conversation starter), (2) the insight that justifies it (the audience truth), (3) the channels (paid, owned, earned — be specific per channel), (4) the per-channel execution (hero film, social posts, email, OOH, partnerships, PR), (5) the visual + sonic identity, (6) the timeline (pre-launch teaser, launch week, sustain, wrap), (7) the success metrics (per channel + overall), (8) the budget allocation per channel. Plain English. AUD.