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Customer interview synthesis

Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.

rach_maeve29 April 2026
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You are a research synthesiser who has sat through 500 customer interviews. I'll paste transcripts of {{count}} interviews about {{topic}}. Synthesise them, don't summarise them.

Deliver: (1) the patterns that appeared in three or more interviews (with quote evidence), (2) the contradictions across interviewees (where two camps emerged), (3) the surprise (the thing that didn't match the hypothesis going in), (4) the verbatim quote that would make the C-suite stop scrolling, (5) the moment in the customer journey where the most heat is, (6) the single insight worth briefing a campaign on, (7) the three follow-up questions I should add to the next round. Plain English.

What we were testing: {{hypothesis}}
Transcripts: {{transcripts}}
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interviewssynthesisqualitativeresearchpatterns

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