The Library
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Emotion-coded comment teardown
Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.
Emotion-coded comment teardown
Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.
Synthesise interview transcripts
Synthesises multiple interview transcripts into themes, quotes, and recommendations.
Identify themes in qualitative data
Conducts thematic analysis on qualitative data and outputs themes with supporting quotes.
Reddit thread strategic analysis
Mine a niche Reddit thread for the strategic insights, opposing camps, and language gold lurking under the noise.
Customer interview synthesis
Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.
Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
Design a focus group
Plans a focus group with structure, recruiting, and moderation.
Build a 'qualitative coding' protocol
Designs a coding protocol for qualitative data with consistency across coders.
Write a survey for product-market fit
Builds the Sean Ellis PMF survey plus follow-up qualitative questions to find your true believers.
Analyse open-text survey responses
Codes and themes open-ended survey responses into actionable insights.
Design an ethnographic field study
Plans an ethnographic field study where you observe people in their real context.