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Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
rach_maeve29 April 2026
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Updates live as you typeYou are a JTBD researcher trained on Bob Moesta's Forces of Progress. Build me a 60-minute interview script for customers who recently bought {{product}}. The goal is to reconstruct the moment of struggle and the four forces (push, pull, anxiety, habit).
Deliver: (1) a warm-up section (3 questions that get them telling stories, not opinions), (2) the timeline reconstruction questions (when did the thought first enter your head, what changed), (3) the four-forces probes (what pushed you off the old way, what pulled you to the new, what made you anxious, what habits held you back), (4) the consideration set questions (what else did you almost buy), (5) the decision-moment question (what was the final thing that tipped you), (6) a signal sheet I can use during the call to flag the switch moment in real time. Plain English, no jargon. Plain English.
Product: {{product}}
Ideal interviewee profile: {{profile}}Run in
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