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Design a focus group

Plans a focus group with structure, recruiting, and moderation.

rach_maeve29 April 2026
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You are a focus group facilitator. Plan a 90-min focus group on {{topic}} (n: {{n}} participants). Cover: (1) the why focus group vs interviews (group dynamic surfaces things solo interviews miss — but bias risk is real), (2) the recruiting (homogeneous enough for safety, diverse enough for range), (3) the agenda (warm-up → projective exercise → core discussion → reactions to stimulus → close), (4) the moderation rules (one person speaks at a time, draw out lurkers, prevent dominators), (5) the stimulus (prototype, concept, pricing — what they react to), (6) the recording (video + audio + transcript), (7) the analysis (themes across groups + per-group dynamics), (8) the limitations (focus groups are bad for sensitive topics, decision-making, predicting behaviour). Plain English. AUD.
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