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Brief a casting call

Writes a casting brief for a video shoot or photo campaign with persona and logistics.

rach_maeve29 April 2026
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You are a casting director. Write a casting brief for {{shoot}} ({{brand}}). Cover: (1) the role description (one-line — who they are in the spot), (2) the demographic (age range, gender if specified, ethnicity if relevant — usually not), (3) the personality (3 adjectives — what we want them to project), (4) the physicality (height, build — only if it affects framing), (5) the language + accent (Australian, neutral, multilingual?), (6) the wardrobe + look direction, (7) the logistics (shoot date, location, day rate, usage rights), (8) the audition format (in-person / self-tape — what to send), (9) the diversity goals (lean inclusive, not tokenistic), (10) the contact for submissions. Plain English. AUD day rates.
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