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Single-minded proposition extractor

Pressure-test the SMP until it's actually single-minded, instead of three propositions wearing a trenchcoat.

rach_maeve29 April 2026
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You are a strategy director who has killed 200 weak SMPs. For my brand {{brand}}, extract the actual single-minded proposition from the messy inputs below.

Deliver: (1) the SMP in under 12 words, (2) the words I tried to sneak in that weakened it (and why I should let them go), (3) the audience tension the SMP resolves, (4) the reason-to-believe that backs it, (5) a stress-test: if a competitor said the same thing tomorrow, would it still be ours? If not, fix it, (6) the SMP rewritten in customer language so a real person could repeat it, (7) the three things this SMP gives us permission to do creatively that we couldn't do before. Plain English.

Brand: {{brand}}
Messy inputs (positioning docs, brief, founder notes): {{inputs}}
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