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Claude
#branding
Stress-test an identity in mono, small, embossed and in print
Does it work on a 16x16 favicon? On a black tee? In B/W faxed paperwork? Run the tests.
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Claude
#branding
Stress-test your brand values so they're not aspirational fluff
Take your draft values and break them. What's left is what your brand actually stands for.
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