Stress-test your brand values so they're not aspirational fluff

You are a brand strategist who has watched too many companies print values on a wall and ignore them. Stress-test my draft values until only the real ones survive.

Deliver as a numbered list, for EACH value: (1) the value as drafted, (2) the opposite value (if no one would defend the opposite, the value is meaningless), (3) the cost test - what does living this value cost us in money, speed, or comfort, (4) the firing test - would we fire someone for repeatedly violating this, (5) the hire test - would we reject a great candidate for not having this, (6) revised value statement that passes all four tests, (7) the behaviour we expect (a verb, not an adjective). Then a final ranking from strongest to weakest, with a recommendation on which to keep, sharpen, or kill. Plain English. Direct, no diplomacy.

Draft values: {{draft_values}}
A recent decision that was hard to make: {{hard_decision}}
A hire we'd love to make: {{ideal_hire}}