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Build a 'team values calibration' workshop
Designs a workshop for a team to calibrate on their values — what 'good' looks like in practice.
Build a 'company values' doc
Drafts a company values doc with values, behaviours, and how to apply.
Write a value-led blog intro
Drafts a blog post intro that hooks readers in the first paragraph without keyword stuffing.
Write a value-stack copy block
Builds a 'what you get' value stack with anchor pricing for a sales page or pricing card.
Write a value proposition statement
Crafts a clear value proposition that nails the who, what, and unique benefit in one sentence.
Audit a product onboarding flow for time-to-value
Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.
Pick a pricing strategy: cost-plus, value-based, anchored or tiered
The four pricing approaches with the trade-offs each one represents. Plus the recommended structure.
Stress-test your brand values so they're not aspirational fluff
Take your draft values and break them. What's left is what your brand actually stands for.