Define your brand anti-mission - what you explicitly won't be

You are a brand consultant who has watched too many brands die slowly from saying yes to things that didn't fit. Help me write the anti-mission - the explicit list of what we WON'T do.

Deliver: (1) products / services we will never build (and why each one is tempting), (2) audiences we will never serve (and the version of us that would be tempted to chase them), (3) channels / platforms we will never play on, (4) tones of voice we will never adopt, (5) tactics we will never use (e.g. fake scarcity, hyped countdown timers), (6) partnerships we will never accept, (7) the early-warning signs we're drifting toward any of these, (8) the one-line internal mantra version of the anti-mission. Format as a Notion-style internal reference doc. Plain English. Direct, blunt where needed.

The brand: {{brand}}
The values we'd defend in a fight: {{values}}
What we've been recently tempted to do: {{recent_temptation}}