The Library
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Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Build an employee handbook
Drafts an employee handbook covering culture, policies, and how-we-work.
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Build a culture deck
Designs a culture deck (Netflix-style) that explains how the company actually works.
Build a self-serve analytics culture
Plans the shift from analyst-bottlenecked reporting to self-serve analytics.
Build a 'data > opinion' culture protocol
Designs a protocol for shifting from opinion-driven to data-informed decisions.
Write 'jobs page' copy that attracts talent
Drafts a jobs page that sells the company culture and ways of working without corporate fluff.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.