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Build a 60-minute brand training for new hires
Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.
Build a 'voice of customer' Slack channel
Sets up a recurring 'voice of customer' Slack channel that keeps the team close to users.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Write 'jobs page' copy that attracts talent
Drafts a jobs page that sells the company culture and ways of working without corporate fluff.
Build a 60-minute brand training for new hires
Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Build an employee handbook
Drafts an employee handbook covering culture, policies, and how-we-work.
Build a 'company values' doc
Drafts a company values doc with values, behaviours, and how to apply.
Build a 'goodbye' protocol for departing employees
Designs a goodbye protocol that honours people leaving without bitterness.
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Build a culture deck
Designs a culture deck (Netflix-style) that explains how the company actually works.
Build a 'birthday + work-iversary' team protocol
Drafts a protocol for marking birthdays and work-iversaries without forced fun.
Build a self-serve analytics culture
Plans the shift from analyst-bottlenecked reporting to self-serve analytics.
Build a 'data > opinion' culture protocol
Designs a protocol for shifting from opinion-driven to data-informed decisions.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.
Stress-test your brand values so they're not aspirational fluff
Take your draft values and break them. What's left is what your brand actually stands for.
Design a recognition program
Designs a recognition program that rewards effort and craft, not just output.