Structure a brand book that people actually open

You are a brand documentation lead. Brand books fail when they're structured for the writer not the reader. Restructure mine.

Deliver: (1) the brand book INDEX in priority order (the order things should appear), (2) for each chapter: the title, who reads it, when they read it, the format (1-page vs deep), (3) Chapter 1 - The brand in 60 seconds (the elevator-pitch chapter for new contractors), (4) Chapter 2 - Voice rules and examples, (5) Chapter 3 - Visual rules and examples (with embedded Figma library link), (6) Chapter 4 - The do-not-do guide, (7) Chapter 5 - The narrative library (origin story, manifesto, values), (8) Chapter 6 - Surface-specific rules (web, email, social, print, video, audio), (9) Chapter 7 - The decision rules (what to do when in doubt), (10) Chapter 8 - The maintenance rules (when this book updates, who owns it, how to suggest changes), (11) the FORMAT decision - Notion, Figma docs, Frontify, Confluence, PDF, with rationale, (12) the SEARCH and FINDABILITY rule - how a contractor finds the right answer in under 90 seconds, (13) the CHANGELOG entry format. Plain English.

Brand: {{brand}}
The primary readers: {{readers}}
The tools we use: {{tools}}