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Claude
#branding
Write a photography direction document
Subject, composition, lighting, treatment. The brief that makes our photos look like ours.
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Claude
#branding
Write a visual principles document a designer can apply
5-7 visual principles with the rules behind them. The doc that survives a Figma file handoff.
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Claude
#branding
Write a 'brand truth' internal document
The honest internal version of who you are. Lives on Notion, never goes public, gets used constantly.
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Claude
#advertising
Strategic compromise document
Write down what the brand will and won't do, so the next ten creative reviews don't relitigate the same fights.
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