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Set co-branding visual guidelines for partners
How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Build a forensic 'do not do this' visual identity guide
The page of guidelines that does the most work. With real examples of the violations to never repeat.
Set co-branding visual guidelines for partners
How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Write a photography direction document
Subject, composition, lighting, treatment. The brief that makes our photos look like ours.
Structure a brand book that people actually open
Most brand books die in a Notion folder. Build a book structured for the way people use it.
Write a visual principles document a designer can apply
5-7 visual principles with the rules behind them. The doc that survives a Figma file handoff.
Define voice attributes with paired examples and counter-examples
Three to five voice attributes with the lines we'd write and the lines we'd never write.
Adapt brand voice across surfaces (email, social, web, support)
How your one voice flexes across the channels where it lives. With examples on each.
Build a brand voice charter writers can actually use
A voice charter with examples, not adjectives. The doc a freelancer gets onboarded with on day one.
Build a brand guidelines doc
Drafts a brand guidelines doc covering logo, colour, type, voice, and usage rules.