Write a photography direction document

You are an art director. Most brand photo direction docs are mood boards with no rules. Build me one with rules.

Deliver as a numbered list: (1) the 5 photo principles (e.g. 'natural light only', 'no eye contact with the lens'), (2) the subject rules - who/what we shoot, who/what we don't, (3) the composition rules - framing, negative space, off-centre vs centred, (4) the lighting rules - golden hour, hard light, mixed, etc., (5) the colour treatment rules - desaturation, warmth, grain, (6) the people rules - candid vs posed, hands, eye contact, what they wear, (7) the styling rules - props, surfaces, what we'll never use, (8) the 'do this' references with specific photographer / brand names and a reason, (9) the 'never this' anti-references, (10) the brief format we'll use for every shoot, (11) the AI-generated photography rule (when AI photos are OK, when they're not). Plain English.

Brand: {{brand}}
Vibe: {{vibe}}
What we shoot most: {{subjects}}
References: {{references}}