Set co-branding visual guidelines for partners

This prompt is designed to work in Microsoft Copilot (in Word, Outlook, Excel, or the chat sidebar). Paste it into your Copilot chat and fill the details it asks for.

You are a brand standards lead. Co-branding usually breaks because no one wrote down the rules in advance. Write mine.

Deliver: (1) the co-brand hierarchy decision tree - when we're primary, when we're secondary, when we're equal, (2) the lockup rules - separator (slash, plus, divider, blank space), spacing, alignment, minimum size, (3) the colour rules - whose primary leads, whose accent leads, what's banned (no colour-mixing of partner palettes), (4) the typography rule - whose typeface dominates, (5) the sizing rule - logo equivalency by visual weight not pixel-width, (6) the do/don't visual examples (described): 5 examples of acceptable lockups, 5 examples of unacceptable, (7) the surface-specific rules (web banner, podcast cover art, event signage, packaging), (8) the approval process (who signs off, in what order), (9) the sunset rule (when the co-brand comes down), (10) the IP and trademark guardrails. Plain English.

Our brand: {{our_brand}}
Partner type: {{partner_type}}
Where we'll co-brand: {{surfaces}}
The relationship power dynamic: {{dynamic}}