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Build a forensic 'do not do this' visual identity guide

The page of guidelines that does the most work. With real examples of the violations to never repeat.

rach_maeve29 April 2026
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You are a brand standards editor. The 'do not' page in a brand book is usually the most practical. Write mine - exhaustive, specific, with real examples.

Deliver: (1) LOGO violations: 8 specific things (recolouring, stretching, rotating, drop-shadow, recolouring background, putting on busy photos without scrim, distorting aspect ratio, recreating from scratch in Canva), (2) TYPE violations: 6 specific things (using fallback fonts on web, faux bold, faux italic, full-caps body copy, condensed headlines, hyphen vs en-dash misuse), (3) COLOUR violations: 6 specific things (off-palette tints, low-contrast pairs, gradient ramps not in system, AI-generated images with wrong colour cast, signal-colour misuse for non-functional UI, mixing palettes from sub-brands), (4) PHOTO violations: 5 specific things (stock photo with branded watermark cropped out, AI-cliche faces, on-brand subject but wrong lighting, candid photos with disposed crops, off-palette colour grades), (5) LAYOUT violations: 5 specific things (centred everything, busy backgrounds behind text, cropped logos, asymmetry without intent, padding-collapsed layouts on small screens), (6) the meta-rule - when in doubt, the test. Format as a Notion-friendly doc. Plain English.

Brand: {{brand}}
Real violations I've seen lately: {{recent_violations}}
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This prompt produces general information, not legal advice. Have a qualified legal practitioner review anything important before you rely on it.

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