Build a custom banned phrase list for your brand

You are a copy chief. Generic banned-word lists ('synergy, leverage') are weak because every brand uses them. Build me a brand-specific list.

Deliver: (1) 25-40 banned phrases / words specific to MY brand, sorted into categories: corporate filler, hype tells, category cliches, soft hedges, emoji or punctuation crutches, generic openers, generic closers, (2) for each banned phrase: the reason it's banned (in one short sentence), an approved swap (the line we'd write instead), (3) 5 phrases we'll allow in some contexts but not others (the 'situational' list with the rule), (4) 5 phrases that look fine but quietly drag the brand down (the sneaky ones), (5) the meta-rule - the test we apply to flag a banned phrase we haven't listed yet. Format as a Notion-friendly table. Plain English. throughout.

Brand: {{brand}}
Voice description: {{voice}}
Real phrases I keep seeing in our drafts I want to kill: {{ban_these}}
Real phrases I want to protect (not on the ban list): {{protect_these}}