The Library
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Three ad copy variations from a brief
Brief in, three distinct ad angles out — each with headline, body, and CTA. Stops you writing all three from a blank page.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Voice drift checker for a single piece of copy
Paste one piece. Get a line-by-line voice scorecard against your charter.
Design a printable workbook
Designs a printable workbook with exercises, plenty of writing space, and a clear arc.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Build a job description
Drafts a job description that attracts the right candidates and repels the wrong ones.
Report structure from bullet notes
Turn raw bullet notes into a proper Word report structure with headings, exec summary, and appendix.
Executive summary generator
Draft a five-sentence exec summary from a source doc with three-bullet and one-line variants.
Job description writer
Draft an honest job description that sells the role, lists real activities, and screens out wrong-fits.
Whitepaper structure
Structure a data-backed whitepaper with exec summary, evidence, framework, and a social pull-quote page.
Case study writing template
Draft a case study as before, turnaround, after, with stats strip, pull quote, and reader takeaway.
Build a 'first draft' template
Provides a reusable first-draft template that gets words on the page fast.
Write a 'don't write this' anti-template
Lists the 10 things to never write in a piece of corporate or marketing writing.
Build a 'how to write a survey question' guide
Drafts a guide for writing survey questions that don't bias the responses.
Build an annotated bibliography
Drafts an annotated bibliography with summary and critical note for each source.
Build a content style guide
Drafts a content style guide that any writer or AI can apply to keep voice consistent.
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Build a 'how to write a research insight' style guide
Drafts a style guide for writing research insights so they're clear, specific, and actionable.
Write a one-pager doc
Drafts a one-page document that explains a complex topic clearly for a busy reader.
Add specificity to vague writing
Identifies vague claims and replaces them with specific facts, numbers, or examples.
Outline a strategic memo
Builds a tight outline for a strategic memo that gets read and acted on.
Write morning pages template
Drafts a morning pages template that supports stream-of-consciousness writing.
Generate writing prompts
Generates 20 writing prompts for a journal, story, or essay practice.
Write a 'how I write' essay
Drafts an essay describing your writing process, tools, and habits for an audience of writers.
Write a 'before I post this' check
Drafts a final pre-publish check for any piece of public-facing writing.
Write a 'short version' template
Provides a reusable template for writing the short version of any communication.
Build a research insight memo
Drafts a research insight memo — one page, one insight, one recommendation.
Write a 'why I'm writing this' opener
Drafts the reader-orienting opener that explains why a piece exists and who it's for.
Build a 'review what I wrote 6 months ago' protocol
Provides a protocol for revisiting your past writing to learn what you got right and wrong.
Three-touch invoice escalation agent (gentle, firm, formal)
Three escalating chase drafts (day 7, 14, 21), plus the pause-work email and the CRM flag - everything ready to send without rewriting under pressure.
Build a literature review
Drafts a structured literature review on a topic for an essay, paper, or business case.
Cut filler words
Removes filler words and phrases that weaken writing without removing meaning.
Build a writing brief
Drafts a brief for a freelance writer that gives them everything they need to deliver well.
Write a research brief
Drafts a brief for a research project covering question, method, and deliverables.
Build a 'wrote myself out of a corner' protocol
Provides a protocol for when you've written yourself into a corner and don't know where to go.
Write a voice training brief for new writers and contractors
The 30-minute onboarding doc that gets a freelancer to 80% voice match before they touch a draft.
Define voice attributes with paired examples and counter-examples
Three to five voice attributes with the lines we'd write and the lines we'd never write.
Adapt brand voice across surfaces (email, social, web, support)
How your one voice flexes across the channels where it lives. With examples on each.
Build a list of approved 'house' turns of phrase
The phrases your brand keeps using because they work. Memorable, ownable, repeatable.
Design a tone-on-tone system across emotional contexts
Same voice, different tones. How your brand sounds when celebrating vs apologising vs delivering bad news.
Adapt one core message across 6 channels without flattening it
Take one strategic message and adapt it for web, email, IG, LinkedIn, X and a podcast intro - voice intact.
Build a brand voice charter writers can actually use
A voice charter with examples, not adjectives. The doc a freelancer gets onboarded with on day one.
Write a 'what we know vs don't know' brief
Drafts a brief that clearly separates what's known from what's still speculation on a topic.
Build an executive summary of a long doc
Drafts a one-page executive summary of a long document for a busy decision-maker.
Build a daily writing ritual
Designs a daily writing ritual that compounds without burning the writer out.