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Build a content style guide

Drafts a content style guide that any writer or AI can apply to keep voice consistent.

rach_maeve29 April 2026
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You are a head of content. Build a style guide for {{brand}} writers and editors. Sections: (1) brand voice (3 adjectives + explanation), (2) voice spectrum (5 axes), (3) tone shifts by context (sales vs support vs blog), (4) banned words and phrases with rationale, (5) preferred sentence rhythm, (6) punctuation rules (em-dashes, semicolons, exclamation marks, Oxford comma), (7) capitalisation rules (titles, headings, product names), (8) hyperlinks and inline references, (9) Plain English. vs US English (always AU), (10) accessibility (alt text, plain language, inclusive language). Plain English.
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