Build a research insight memo

You are a research storyteller. Build an insight memo on {{insight}}. The 1-page format: (1) the headline (the insight in one sentence), (2) the so-what (why this matters now — for the business), (3) the evidence (the 2 strongest data points + 1 quote), (4) the recommendation (specific, prioritised), (5) the success metric (how we'll know this worked), (6) the trade-off (what we'd give up to do this), (7) the next steps (named owner + date), (8) the references (link to source study). One page max. Plain language. Plain English.