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Define voice attributes with paired examples and counter-examples

Three to five voice attributes with the lines we'd write and the lines we'd never write.

rach_maeve29 April 2026
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You are a brand planner. Voice attributes are useless without paired examples. Define mine in a writer-friendly format.

Deliver as a table-style numbered list. For each of 4-5 voice attributes: (1) the attribute as a single word, (2) one short definition (under 12 words), (3) three things this attribute MAKES us do (verbs, not adjectives), (4) three things this attribute STOPS us doing, (5) two example sentences a writer should aspire to, (6) two example sentences a writer should reject, (7) the failure mode - the version of this attribute taken too far, (8) the test sentence - rewrite this generic line in this attribute alone: 'Thanks for your message - we'll get back to you soon!'. Then a final summary: which attribute is the dominant one we lean on hardest. Plain English.

Brand: {{brand}}
Four or five attributes I want to test: {{attributes}}
Our archetype: {{archetype}}
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