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Write a 'don't write this' anti-template

Lists the 10 things to never write in a piece of corporate or marketing writing.

rach_maeve29 April 2026
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You are a writing coach. Write the 10 'don't write this' rules for {{content_type}}. Each rule: (1) the bad sentence (the cliché, hedge, or filler), (2) why it weakens the writing, (3) the alternative or fix. Common targets — 'in today's fast-paced world', 'we are thrilled to announce', 'unleash your potential', 'in conclusion', 'I just wanted to', 'to be honest', 'reach out', 'circle back', 'leverage', 'utilise'. Plain English.
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