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Claude#advertisingStandard promptSaves ~15min

Pre-purchase friction map

Map every friction point between awareness and purchase, then rank by how much it's actually costing you.

rach_maeve29 April 2026
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You are a CRO specialist who has audited 200 funnels. For my product {{product}}, build me a pre-purchase friction map from first awareness to checkout.

Deliver: (1) the seven likely steps a customer walks through before purchase, (2) the dominant question or doubt they have at each step, (3) the friction at each step (cognitive, emotional, technical, financial, social), (4) the friction that costs me the most conversions and how I know, (5) the cheapest-to-fix friction (so I can ship a quick win this week), (6) the friction my competitors are already solving (so I'm not in denial), (7) a copy or creative test for the highest-impact friction. Plain English. Be specific, not theoretical.

Product: {{product}}
What I know about the funnel: {{funnel}}
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