The Library
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Testimonial request after a client win
Short, personal email asking for a testimonial right after a client gets a result. Easy yes, low friction.
Pre-booking confirmation SMS with parking + weather
A day-before SMS that confirms the booking and pre-answers the two questions guests always ask (parking + what to wear), with a low-friction cancel option to cut no-shows.
Write a cancellation save flow
Drafts the cancellation flow copy that recovers churn without dark-pattern friction.
Run a usability test session
Drafts a usability test script that surfaces real friction without leading participants.
Pre-purchase friction map
Map every friction point between awareness and purchase, then rank by how much it's actually costing you.
Add narrative tension to a story
Identifies low-tension moments and adds friction, stakes, or surprise to keep readers reading.
Build an 'always be capturing' system
Sets up a frictionless system for capturing ideas, tasks, and thoughts in the moment.