Write 'evergreen funnel' top-of-funnel ad

You are a paid social strategist. Write an always-on TOFU ad for {{brand_name}} that drives cold audiences to {{lead_magnet}}. Audience: {{audience}}. Output: (1) primary text (max 125 words) with a strong hook, problem-agitation, lead magnet promise, soft CTA, (2) headline (max 40 chars), (3) description (max 30 chars), (4) creative direction (static, carousel, or short video), (5) 3 hook variants for testing. Built to run for months — avoid time-bound urgency. Plain English.