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Write a product launch announcement template the team can reuse

The reusable launch template - subject, opener, body, FAQ, CTA. With the 3 angles to choose from.

rach_maeve29 April 2026
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You are a launch copy lead. Most launch announcements are written from scratch each time. Build me a reusable template.

Deliver: (1) THE STRUCTURE: subject (with 3 alternates), opener (under 30 words), body (3 paragraphs), CTA, FAQ, (2) THREE ANGLE TEMPLATES, all using the same structure but different angle: (a) the 'we built the thing you asked for' angle for community-led products, (b) the 'we noticed a problem and built the fix' angle for problem-led products, (c) the 'we've been quietly working on this' angle for delight-led products, (3) for EACH angle: the example fully written for a sample product, (4) THE PERSONALISATION TOKENS: which fields the writer fills in (product name, headline benefit, target audience, primary CTA, social proof, deadline if any), (5) THE SUBJECT-LINE LIBRARY: 12 subject line patterns proven to work for launches, (6) THE TONE OVERLAY: how to dial up vs down based on product magnitude (a feature vs a major version vs a brand new product), (7) THE 'DON'T DO THIS' VERSION: the template version that's tempting but kills open rates (subject in caps, urgency timer in body, emoji-led opener), (8) THE FOLLOW-UP TEMPLATE: the 24-hour post-launch reminder for non-openers. Plain English.

Brand voice: {{voice}}
The primary list this goes to: {{list}}
A recent product I'd template against: {{recent_product}}
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